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Strategy
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Mahithi Pillay
Max Life Insurance's latest campaign for pension schemes shows an older couple openly talking about not being around to look after each other
Magazine | Oct 12, 2013
Aditi Saxena
President and CEO, Hero Motors
Magazine | Oct 12, 2013
Himanshu Kakkar
Godrej Consumer hopes to break into rural households with its new paper mosquito repellent
Magazine | Oct 12, 2013
Krishna Gopalan
How domestic white label ATM players plan to quench private and public banks’ thirst for a wider reach
Magazine | Oct 12, 2013
Pidilite is well-entrenched in sealants and adhesives, but is on a sticky wicket when it comes to industrial and overseas businesses
Magazine | Oct 12, 2013
Himanshu Kakkar
The Rising popularity of the deodorant segment has drawn names big and small, but only a handful will thrive
Magazine | Oct 12, 2013
Aditi Saxena
Britannia sticks to the tried and tested — precocious children, jingle set to the tune of a two-decade-old Bollywood hit song
Magazine | Sep 14, 2013
Sneha Shankar
Can Jyothy Laboratories’ operational rejig and aggressive marketing continue to fetch higher dividends in a cut-throat FMCG market?
Magazine | Sep 14, 2013
Kandula Subramaniam
As the state-owned BHEL struggles in its core power equipment business, it plans to shift focus to non-core activities. Will it work?
Magazine | Sep 14, 2013
Rajesh Padmashali
A fare war is likely once AirAsia India gets the go-ahead for its launch. That will create a splash but for this maverick duo, that is just a beginning
Magazine | Sep 14, 2013
Kevin FreibergJackie Freiberg
How can businesses energise demotivated and disengaged employees?
Magazine | Aug 17, 2013
Aditi Saxena
Here’s another ad on the same theme of Shyam Benegal’s Manthan
Magazine | Aug 17, 2013
Aditi Saxena
President and CEO of Hero Motors on attending a course at the Indian School of Business, Hyderabad
Magazine | Aug 17, 2013
Krishna Gopalan
Will RCom’s 3G offer ring in the numbers?
Magazine | Aug 17, 2013
Himanshu Kakkar
Sonalika is looking to up the ante in the tractor market after ousting John Deere from fourth spot. Can it succeed?
Magazine | Aug 17, 2013
Aditi Saxena
Director, Alcatel-Lucent
Magazine | Aug 03, 2013
Aditi Saxena
ITC's ongoing advertising is ocused on building strong brand connect in the writing instruments segment.
Magazine | Aug 03, 2013
Krishna Gopalan
The drama’s all off-screen as advertisers and broadcasters face off over a new monthly ratings system
Magazine | Aug 03, 2013
Krishna Gopalan
Eros international has derisked its business model with a focused approach towards content creation and film distribution
Magazine | Aug 03, 2013
Aditi Saxena
Packaging major Sealed Air wants a larger share of the institutional cleaning market after its Diversey buyout. Will it succeed?
Magazine | Jul 20, 2013