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Strategy
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Himanshu Kakkar
With just two offerings from its 29-brand global portfolio, Mars is yet to make a splash in the domestic chocolate market. Is this deliberate or has the iconic brand lost the plot?
Magazine | May 24, 2014
Mahithi Pillay
Durex India’s latest campaign, featuring actor Ranveer Singh makes for entertaining viewing.
Magazine | May 24, 2014
Adit Mathai
National credit manager, Au Financiers
Magazine | May 24, 2014
Kripa Mahalingam
Sun Pharma’s $4-billion gambit of buying out the crisis-ridden ranbaxy will bring its fair share of challenges
Magazine | Apr 26, 2014
Mahithi Pillay
Perfetti Van Melle India’s recent ad for Alpenliebe lollipops brings back Mughal emperors Babur, Humayun and Akbar to life
Magazine | Apr 26, 2014
Mahithi Pillay
Director and co-founder, CIPHER Preventive Healthcare
Magazine | Apr 26, 2014
Himanshu Kakkar
Crocs is heading to smaller cities, but is retaining its plastic-but-posh positioning
Magazine | Apr 26, 2014
Mahithi Pillay
Bata India tries to change its brand identity from staid, everyday footwear
Magazine | Apr 12, 2014
Mahithi Pillay
Chief risk officer, Siemens Financial Services
Magazine | Apr 12, 2014
Adit Mathai
Why Entertainment Network India’s Radio Mirchi is profitable when other FM radio companies are still struggling
Magazine | Apr 12, 2014
Aswath Damodaran
Sensing the market is now rewarding you for a greater number of more involved users, Facebook played the pricing game
Magazine | Mar 15, 2014
Mahithi Pillay
With its new ads for NutriChoice digestive biscuits, Britannia asks viewers to take a leap of faith
Magazine | Mar 15, 2014
Aditi Saxena
Country manager, Indian subcontinent, FactSet
Magazine | Mar 15, 2014
Mahithi Pillay
The attrition-ridden retail sector is hiring disabled people — and finding better returns
Magazine | Mar 15, 2014
Venky Harinarayan
Mark Zuckerberg has made an audacious buyout with WhatsApp. What is the Facebook founder possibly thinking?
Magazine | Mar 15, 2014
Vivek Gambhir
How Godrej Consumer Products countered the slowdown in rural India
Magazine | Mar 01, 2014
Kandula Subramaniam
Tata Power’s move towards a smart grid will save energy for consumers. Can it be equally rewarding for the company?
Magazine | Mar 01, 2014
Mahithi Pillay
Flipkart ads that championed the idea that online shopping is child’s play now target women.
Magazine | Mar 01, 2014
Aditi Saxena
Executive director and chief operating officer, Max Life Insurance
Magazine | Mar 01, 2014
Rajesh Padmashali
Trimax IT Infrastructure is transforming from a plain vanilla integrator to a provider of transport management systems, but the pace could be a road block
Magazine | Feb 01, 2014