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Strategy
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Kripa Mahalingam
With a new brand identity and a new CEO at the helm, the erstwhile Infotech Enterprises is heading to make a mark in the systems and solutions businesses
Magazine | Sep 19, 2014
Vikas Kumar
Adobe ditches the annual appraisal for more frequent and informal check-ins. How has the experience been?
Magazine | Sep 19, 2014
Denise Lee Yohn
Brand building Is more about inspiring an organisation from within rather than viewing it as a niche marketing function
Magazine | Aug 22, 2014
Sonia Mariam Thomas
Honda Motorcycle & Scooter India has taken flight since its departure from its JV with Hero Motocorp in 2010.
Magazine | Aug 22, 2014
Sonia Mariam Thomas
VP & head, bancassurance & broker channel, Shriram General Insurance
Magazine | Aug 22, 2014
Krishna Gopalan
Following the slowdown, a host of Indian companies is selling assets to find a way out of a debt quagmire
Magazine | Aug 22, 2014
Krishna Gopalan
Companies are turning to cause-related marketing to make their brands stand out in the clutter — and seeing a direct impact on their business
Magazine | Aug 22, 2014
Mahithi Pillay
A new ad for Dairy Milk — featuring actors Nimrat Kaur and Aamir Bashir in a snow fight
Magazine | Aug 08, 2014
Sonia Mariam Thomas
Why celebrity endorsement is now becoming par for the course for advertisers
Magazine | Aug 08, 2014
Vikas Kumar
Industrial products manufacturers borrow a leaf from consumer product companies to connect directly with B2B buyers
Magazine | Aug 08, 2014
Himanshu Kakkar
Domestic car-makers continue with aggressive discounts to prop up flagging sales, But that may not necessarily fetch them the numbers they desire
Magazine | Jul 05, 2014
Ravi Gilani
Corporate India needs to stop worrying about external factors and instead try to analyse customer pain points to create a competitive edge
Magazine | Jul 05, 2014
Mahithi Pillay
Gladrags has now moved on to two short films that end with the company’s updated tagline: Change is beautiful.
Magazine | Jul 05, 2014
Krishna Gopalan
HUL’s expensive ice cream offering is unlikely to eat into its rivals’ market share
Magazine | Jun 21, 2014
Arup K Ganguly
Foreign currency convertible bonds offer the new government a perfect rate to divest PSU holdings and help access cheap funding rates
Magazine | Jun 21, 2014
Mahithi Pillay
American Tourister has moved from surviving the city to doing so in style...
Magazine | Jun 21, 2014
Adit Mathai
Senior vice-president, Rate Gain IT Solutions
Magazine | Jun 21, 2014
Vikas Kumar
Armed with innovative products and brand extensions in niche adventure and outdoors categories, Harkirat Singh wants consumers to see Woodland in a new light
Magazine | Jun 21, 2014
Mahithi Pillay
Havells India had so far managed to imbue wires with poignancy through an ad set in a poor household
Magazine | Jun 07, 2014
Kripa Mahalingam
Tech Mahindra is banking on M&As to hit the $5 billion revenue mark. Will the strategy work?
Magazine | Jun 07, 2014