With the current generation turning to apps for most activities, for Harshvardhan Mandad, Saurabh Goyal and Tanuj Khandelwal — looking for an enterprise to indulge in — a food-ordering app was their best bet. “People want everything on their fingertips sans human interaction. Our app does just that,” Mandad explains.
These IIT Bombay alumni, including Shikhar Paliwal and Gaurav Choudhary, set up TinyOwl with a plush investment of $3 million from Nexus Venture Partners and Sequoia Capital. Starting with the suburbs of Powai and Andheri in Mumbai, it now covers 3,500 restaurants across Mumbai. When a user places an order on the app, TinyOwl takes a cut of 10-15% per order from the restaurant. The user can then choose to pay the restaurant either via card or cash-on-delivery. Initially, marketing figured little in its business, with only some local below-the-line activity. Today, apart from its massive presence in Mumbai, it plans on expanding to Delhi, Bengaluru and Pune by the end of next year.
While TinyOwl seems to be successfully capturing the Mumbai market, where does it fit in a country that is slowly turning to apps to decide its menu for the day? Mandad confidently says, “The biggest competitor is ordering food by calling restaurants. We are working on building a habit among users and providing them with a seamless experience.” Will TinyOwl become the big fish in the market? The founders surely do believe so. “We will be market leaders in this space by next year,” they say.
We at Outlookindia.com welcome feedback and your comments, including scathing criticism
1. Scathing, passionate, even angry critiques are welcome, but please do not indulge in abuse and invective. Our Primary concern is to keep the debate civil. We urge our users to try and express their disagreements without being disagreeable. Personal attacks are not welcome. No ad hominem please.
2. Please do not post the same message again and again in the same or different threads
3. Please keep your responses confined to the subject matter of the article you are responding to. Please note that our comments section is not a general free-for-all but for feedback to articles/blogs posted on the site
4. Our endeavour is to keep these forums unmoderated and unexpurgated. But if any of the above three conditions are violated, we reserve the right to delete any comment that we deem objectionable and also to withdraw posting privileges from the abuser. Please also note that hate-speech is punishable by law and in extreme circumstances, we may be forced to take legal action by tracing the IP addresses of the poster.
5. If someone is being abusive or personal, or generally being a troll or a flame-baiter, please do not descend to their level. The best response to such posters is to ignore them and send us a message at Mail AT outlookindia DOT com with the subject header COMPLAINT
6. Please do not copy and paste copyrighted material. If you do think that an article elsewhere has relevance to the point you wish to make, please only quote what is considered fair-use and provide a link to the article under question.
7. There is no particular outlookindia.com line on any subject. The views expressed in our opinion section are those of the author concerned and not that of all of outlookindia.com or all its authors.
8. Please also note that you are solely responsible for the comments posted by you on the site. The comments could be deleted or edited entirely at our discretion if we find them objectionable. However, the mere fact of their existence on our site does not mean that we necessarily approve of their contents. In short, the onus of responsibility for the comments remains solely with the authors thereof. Outlookindia.com or any of its group publications, may, however, retains the right to publish any of these comments, with or without editing, in any medium whatsoever. It is therefore in your own interest to be careful before posting.
9.Outlookindia.com is not responsible in any manner whatsoever for how any search engine -- such as Google, Bing etc -- caches or displays these comments. Please note that you are solely responsible for posting these comments and it is a privilege being granted to our registered users which can be withdrawn in case of abuse. To reiterate:
a. Comments once posted can only be deleted at the discretion of outlookindia.com
b. The comments reflect the views of the authors and not of outlookindia.com
c. outlookindia.com is not responsible in any manner whatsoever for the way search engines cache or display these comments
d. Please therefore take due caution before you post any comments as your words could potentially be used against you
10. We have an online thread for our comments policy:
You are welcome to post your suggestions here or in case you have a specific issue, to directly email us at Mail AT outlookindia DOT com with the subject header COMPLAINT