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Vishal Koul
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Brick By Brick
'UrbanHomez was a manifestation of all the problems I faced when I renovated my place in Delhi'


  • Started January 2014
  • Initial investment Rs 10 lakh
  • Average ticket size (architect listing) Rs 25,000
  • Revenue* Rs 15 lakh

*Since monetisation in September 2014


Kapil Agarwal was working with e-procurement agency C1India when the gargantuan task of renovating his home led him right to the entrepreneurial challenge he was looking for. “UrbanHomez was a manifestation of all the problems I faced when I renovated my place in Delhi,” he says.

After a few years’ research, Agarwal launched UrbanHomez in January 2014 with an investment of Rs 10 lakh from his savings. The website also serves as a directory of interior designers, architects and contractors and also sells household supplies. Customers can either contact an architect directly, use a helpline or post design queries in their ‘Ask for advice’ section.

UrbanHomez earns a commission from the product listings (5-10% of sale price) and from the listing plans for architects and designers. These plans, launched in September, provide access to better visibility within the site and start from Rs 12,000. Currently, the website lists 6,500 architects and designers.

Agarwal plans to open an office in Mumbai soon. “We aim to raise traffic on the website to 2 million per day by revamping it and launching a mobile app. Our tie-up with Grohe fittings will add more value to our product listings and intend to clock a revenue of Rs 5 crore by FY16.” Popular in Bengaluru, Hyderabad, Pune, Chennai, Mumbai and Delhi, UrbanHomez hopes to build on the foundation it has already established.

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